I watched a few hours of the Olympics last night and was struck by the paucity of coverage of non-American athletes. We had the men’s gymnastics competition on and got to see every success and failure of Team USA. The performances of the other four squads in the finals, however, were brought to us via highlight, despite the fact that the favored American team finished fifth.
The Chinese won the competition and the Brits, the games’ hosts, took a bronze, the “British men’s first team medal in a century.”
I understand that American audiences want American athletes, but we also want great performances. The Americans have won six golds and 18 medals, compared with nine golds and a total of 17 medals for the Chinese. One could argue that the Chinese should be sharing the focus with the Americans and, going forward, we’d see better coverage of other international athletes.
As a kid, I can remember the focus being more balance. I’m hoping that this is just an early blip and that we’ll be seeing a lot more of an international flavor as we move forward into the individual events.
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Didn't happen like that with the equestrian. The first day they did not show any Americans. The second day, they showed practically everyone as they did today for the last part of the Three Day Eventing. Also there is Internet live feed and that's been pretty International, as far as I can tell. NBC is broadcasting on 5 different NBC channels on Comcast. NBC, CNBC, MSNBC, Bravo, and NBCSports. They are covering all kinds of sports and many different nations. The Internet coverage at NBC Olympics covers just about everything else. Avoid the NBC NY prime time if you want to see the world in action.