The list is getting too long to follow, the changes having made only moderate difference, leaving us with a still-failing shopping center.
The South Brunswick Mall is losing another anchor store — Bob’s, which had become a favorite of mine.
Consider the history of closings: Channel, Rickel, Jamesway, Grand Union, Rumbleseats, Ground Round, Bloomingdale Discount Furniture, Pizza Hut, Macy’s — and these are just the major players. We’ve also witnessed a long and unfortunate list of smaller stores bite the dust, including The Little Professor Book Store (where I had worked occasionally while in grad school and when I started out as a reporter).
The closings are a reminder that population growth does not, in and of itself, guarantee business. In this case, the mall has been weighed down by a poor design (it can’t be seen from the highway, for instance, and has a dopey traffic circulation plan) and failed mix of merchants. The hope when Bob’s and Home Depot opened was that they’d bring the shoppers in; the reality is that they have not been the kinds of draws needed.
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