More evidence that popular radio is not worth listening to from this column by Roger Friedman on FoxNews.com (I first saw this on Steven Hart’s Opinion Mill). According to Friedman, Clear Channel has opted not to play the No. 1 album in the country — Bruce Springsteen’s Magic — on its classic rock stations.
But it’s OK to play old Springsteen tracks such as “Dancing in the Dark,” “Born to Run” and “Born in the USA.”
Just no new songs by Springsteen, even though it’s likely many radio listeners already own the album and would like to hear it mixed in with the junk offered on radio.
Why? One theory, says a longtime rock insider, “is that the audience knows those songs. Of course, they’ll never know these songs if no one plays them.”
“Magic,” by the way, has sold more than 500,000 copies since its release on Oct. 2 and likely will hit the million mark. That’s not a small achievement these days, and one that should be embraced by Clear Channel.
But what a situation: The No. 1 album is not being played on any radio stations, according to Radio & Records, which monitors such things. Nothing. The rock songs aren’t on rock radio, and the two standout “mellow” tracks — “Magic” and “Devil’s Arcade” — aren’t even on “lite” stations.
The singles-kinda hits, “Radio Nowhere” and “Living in the Future” — which would have been hits no questions asked in the ’70s, ’80s and maybe even the ’90s, also are absent from Top 40.
What to do? Columbia Records is said to be readying a remixed version of “The Girls in their Summer Clothes,” a poppy Beach Boys-type track that has such a catchy hook fans were singing along to it at live shows before they had the album. Bruce insiders are hopeful that with a push from Sony, “Girls” will triumph.
I’m not so sure.
Clear Channel seems to have sent a clear message to other radio outlets that at age 58, Springsteen simply is too old to be played on rock stations. This completely absurd notion is one of many ways Clear Channel has done more to destroy the music business than downloading over the last 10 years. It’s certainly what’s helped create satellite radio, where Springsteen is a staple and even has his own channel on Sirius.
It’s not just Springsteen. There is no sign at major radio stations of new albums by John Fogerty or Annie Lennox, either. The same stations that should be playing Santana’s new singles with Chad Kroeger or Tina Turner are avoiding them, too.
Like Springsteen, these “older” artists have been relegated to something called Triple A format stations — i.e. either college radio or small artsy stations such as WFUV in the Bronx, N.Y., which are immune from the Clear Channel virus of pre-programming and where the number of plays per song is a fraction of what it is on commercial radio.
That’s why I rarely listen to commercial radio — I tend to tune in to WXPN or the local college stations — and probably never will again.
South Brunswick Post, The Cranbury Press
The Blog of South Brunswick
E-mail me by clicking here.
Hank Kalet 