OK, so we have another poll showing us something we already know — voters in New Jersey are not happy with the governor and, at least at the moment, ready to hand the reins off to his Republican challenger.
But the poll in question — conducted by Strategic Vision — may not be the best one to hang one’s hat on, primarily because of two things:
- Strategic Visions has among its clients a bevy of conservative groups, including U.S. English and is run by a former campaign operative for Bob Dole’s presidential race.
- The other issue with the poll results can be seen in this bit of info:
The results of the poll also showed that 50 percent of those polled approved of President Barack Obama’s overall job performance, with 40 percent disapproving; and 10 percent undecided. When asked if they approved of the President’s handling of the economy, 47 percent approved and 45 percent disapproved.
That means that Strategic Visions has Obama at about 10-12 percentage points below what other New Jersey polls have shown, and may explain why a race that most polls have at about a 7-or-so-point gap is at 15 points in this poll.
I have one other major question: Who commissioned this poll? Strategic Vision does not appear to function as the Gallup, Monmouth or Fairleigh Dickinson polls do. They seem, from their own literature, to be client-driven. So who’s the client in this case?
This description of the polling firm from a 2006 Media Matters piece may shed some light:
Far from being “independent,” Strategic Vision is a Republican polling firm. Johnson, the company’s founder and CEO, worked on former Sen. Bob Dole’s (R-KS) 1988 presidential campaign. Johnson’s personal website — which identifies Johnson at the top as a “Republican conservative” — further notes that while working “at Associated Industries of Florida, he assisted in the development of the association’s political operations department that played a pivotal role in Republicans capturing the State Senate in 1994 and State House in 1996.” Johnson was also involved in Republican Florida governor Jeb Bush’s first gubernatorial campaign. Most media outlets identify Strategic Vision as a “Republican polling company,” such as a March 13 Philadelphia Inquirer article. The Milwaukee Journal Sentinel noted on March 12 that Strategic Vision “has a Republican history,” and the company’s hometown paper, The Atlanta Journal-Constitution, noted in a March 13 article that the “polling firm lists to the GOP side.”
No one would be foolish enough to argue that Corzine is actually leading or that the race is particularly close. But the prevalence of polling in the coverage, especially when polls like this one get the headlines, tend to create a momentum of their own, making the election results seem a forgone conclusion.
As reporters, we need to be very careful to identify those polls that are most reliable and, should we opt to use polls from places like Strategic Vision, make sure we identify who the polling firm is and take as close a look as we can at the results and how they match up with other more reliable polls.