South Brunswick’s mall of change

More changes are coming at the Suh Brunswck Square Mall — a shopping center beset by turnover for most of its nearly 25 years.

Friendly's, which has always done modest business, is the latest store to close with a rumored discount liquor store coming to replace it.

We discovered this tonight when we pulled in for dinner and found the restaurant dark and signless. We asked in another store and found that it had closed about three weeks ago.

The mall's consistent inconsistency is a little surprising given the location, but its layout and some other issues have left it vulnerable.

I'd like to hope the mall's problems are behind it, but its history likely is its future.

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Author: hankkalet

Hank Kalet is a poet and freelance journalist. He is the economic needs reporter for NJ Spotlight, teaches journalism at Rutgers University and writing at Middlesex County College and Brookdale Community College. He writes a semi-monthly column for the Progressive Populist. He is a lifelong fan of the New York Mets and New York Knicks, drinks too much coffee and attends as many Bruce Springsteen concerts as his meager finances will allow. He lives in South Brunswick with his wife Annie.

2 thoughts on “South Brunswick’s mall of change”

  1. Perhaps the empty stores at SBM simply indicate we in SB are supersaturated with every \”store\” need. Maybe it is time to use that space for the social needs of our teens? A Teen Center could very nicely use a combined Blockbuster and Friendly's space.

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  2. It is a strange location as far as I am concerned. For some reason the stores are not high profile to the highway. Perhaps a different layout would have worked better. Even the Stop and Shop looks somehow out of place there.

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