For lovers of slightly edgy rock ‘n’ roll, the news that alternative station 106.3, G-Rock, in Eatontown is changing its format hits a sour note.
In an effort to appeal to a mainstream audience, Press Communications LLC has switched the format of a local alternative rock radio station to current hits radio.
“What our research showed us was that we needed to have a more mass appeal format that reached all ages between 18 to 44,” said Alice MacCormack, general sales manager for station owner Press Communications LLC. The radio station is broadcast as WHTG-FM 106.3 in Eatontown and WBBO-FM 106.5 in Bass River Township.
Once called G Rock Radio, the station is now known as Hit 106. The change was made at noon Monday, MacCormack said.
The new format, according to The Asbury Park Press, “includes music from recording artists such as Rhianna, Pink, Beyonce, Taylor Swift and David Cook.”
This from a station — formerly dubbed “Jersey’s Rock Alternative” — that
was known for breaking in top alternative bands, such as The Ting Tings and The Duke Spirit.
Of course, the blogger says sarcastically, you just can’t have too many stations playing songs by the winners of American Idol.
Hank Kalet 
That station has been awful since it turned into the Dave Matthews station in 1998.
I used to listen to it back when I drove 1 hour to and from work every day in the early 90\’s. It\’s gone through some odd changes but you could usually find SOMETHING good, maybe every 3rd song. This is just horrible. It wasn\’t that great the past few years, but I guess I can longer listen to radio anymore.
Stumbled upon this at AOL. Sorry to hear another Radio station down. But it works right in with the typical modern American Business practice of cutting off your own legs !! The performers you mention they play now are all Corporate owned, designed and dictated entities. I\’ve taken the music from our (Blue Plate Special) last 3 albums to the internet globally and European Radio (Australian also). Where we\’ve reaped 22 No. 1 charted singles off 3 Albums in the last 10 years. The problem is people think they are powerless but the truth is the power is right there in your fingers and always has been. If we don\’t want our music , art, authors to disappear we must vigorously support the good thats left and cut holes in the pockets of Garbage Business. The sleeping Giant needs to wake up and activate!! Thanks, –Ron
Try 101.9, WRXP.
That sucks..I used to listen to G-Rock every now and then. I discovered the Gaslight Anthem on G-Rock, and they usually play decent music.Sigh, now it\’s only K-Rock and CD\’s.